Levi’s, 1973
Ida van Bladel born 1931
This is a poster for jeans made by Levi-Strauss Europe. This poster succinctly advertises the skin-tight fit of Levi jeans by use of colour photography and the Levi logo. The choice of imagery also reflects the ‘sexual liberation’ of the late 1960s and early 1970s. At this period, denim jeans and nudity were synonymous with youth and rebellion.
Here are some creative projects that inspire me in Victoria and Albert Museum Archive. You can see other projects on my Pinterest or on my #ThrowbackFashion.
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- How Levi’s launched jeans for women – and a style revolution (fashion.telegraph.co.uk)
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