Dave Monk – duccnguyen&co

Here are some creative projects that inspire me in 2014. You can see other projects on my Pinterest or on my #GoodToKnow.

Guinness: Sapeurs

New ad features the ‘society of elegant persons of the Congo’ otherwise known as the ‘Sapeurs’, a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, GUINNESS follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.

Director: Nicolai Fuglsig
Creative Director: Dave Buchanan
Copywriter: Nicholas Hulley
Art Director: Nadja Lossgott
Client: Guinness
Agency: AMV BBDO, London
Production: MJZ
Country: United Kingdom

The Sunday Times: Icons

Director: Chris Barrett, Luke Taylor
Creative Director: Dave Monk
Client: News UK
Agency: Grey London
Production: Academy Films
Country: United Kingdom

Cadbury: The Office

Fallon London has released new TV work for Cadbury. The spot features the catchy “Yes Sir, I Can Boogie” by ’70s disco band Baccara.

Director: Blue Source
Creative directors: Elliot Harris, Cameron Mitchell
Client: Mondelez International
Agency: Fallon London
Production: MJZ
Country: United Kingdom

IKEA: Instagram Website

IKEA Russia has created an instagram website via ad agency Instinct. The website show cases all 34 items in the PS range.

Client: IKEA Russia
Agency: INSTINCT, Moscow
Country: Russia

Netflix : Gif

Netflix wants to put content in people’s lives, wherever they want, whenever they want, and in the way they want. Ogilvy creates the first digital outdoor campaign made entirely with reaction GIFs and cleverly puts all the benefits of looking forward to coming home to Netflix into an engaging out of home GIF campaign. Reactive GIFs are designed and managed to be relevantly in context to its viewer’s physical or emotional situation.