May | 2009 | DUC C. NGUYÊN BLOG

C A L L – F O R – E N T R I E S
designboom international graphic design competition.
participation is open to to applicants from every country in the world,
to professionals, students, and design-enthusiasts.
free registration required.

the french luxury brand, Hermès, in collaboration with designboom organize
a graphic international design competition:

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01 – the subject of the international competition is
‘les cravates par Hermès’

Hermès, house of quality, is world renowned for its fine silk, and particularly for ties.
they embody fine craftsmanship, masterful design and timeless style.
we expect to receive innovative and original pattern designs for ties that brighten up
men’s wardrobe. we want to be surprised by refined ‘all-over’ designs -
repeating or non repeating patterns in which the motifs recur in a design covering the entire cloth.

you are asked to develop a new pattern that could be either a re-interpretation of the
Hermes classic patterns (equestrian -, sport -, marine theme, whimsical animal motifs,
geometric variations including stripes, plant and flower designs and the H delicately
imprinted across the surface of the tie) or something completely different,
that could be used for the silk-screen printing – or weaving technique.

please download THIS pdf file and use it as the canvas for your pattern design.
you are asked to work on the full length of the tie to illustrate the pattern development.

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02 – awards
more than a conceptual design competition, this is a call for production.
it is the ambition of Hermès to produce the best entries and this is the REAL benefit of
this contest. the creators of selected pattern designs will receive a royalty-based
license contract. there are also three cash prizes:
-first prize € 3000 euro
-second prize € 2000 euro
-third prize € 1000 euro

and as always designboom will publish an exhaustive results report.

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03 – the jury is composed of
pierre-alexis dumas, general artistic director – Hermès International
véronique nichanian, artistic director Hermès men – Hermès Sellier / deputy men’s artistic director – Hermès International
bali barret, creative director – Hermès Silk & Textiles / deputy women’s artistic director – Hermès International
hélène dubrule, managing director – Hermès Silk & Textiles
christophe goineau, director of men’s silk collection – Hermès Silk & Textiles
christine duvigneau, graphic design studio director – Hermès International.
corinne poux-bernard, innovation director – Hermès International
gabriele pezzini, designer, design director – Hermès International
birgit lohmann, editor-in-chief – designboom

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04 – design criteria
projects should not be currently in production,
previously published or exhibited projects are not accepted!
designers assume to be the authors of the designs, which must be original works,
and that they did not collaborate with (or benefit from the contribution of) any person
apt to avail himself, in particular, of the capacity as author, or whose personality
rights might be concerned.
designs must stay confidential until the option period termination as
agreed by the parties ( 6 months after the competition ends ). in case of an agreement
between Hermès and the designer the designs shall stay confidential until the first
commercialisation made by Hermès.
—
please don’t send in vague concepts, but go a step further.
it’s not the idea which is the art,
it’s more the way somebody handles the idea that makes art.

—
05 – registration deadline
application registration will be accepted from may 4th, 2009 through august 1st, 2009.

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06 - registration
registrations are open now, please fill in the form.
teams register with one name only
- when submitting works you should add all team member’s names.
(there is a maximum enrollment, registration may close prior to that deadline)
register here

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07 – submit your entry / entries
whether you’re an individual or group, you can only submit a maximum of 5 works.

you will be requested to supply:

1. three images for secure uploading to our server
a – please download THIS pdf file
and use it as the canvas for your pattern design. also include:
b - a detail of the your design
and
c - a detail of the pattern

see a sample here

you should prepare your artwork in high resolution, 300 dpi
the original high-resolution image(s)
will be requested if your work is shortlisted.

to upload your images please note: use only .gif, .jpeg, (72 dpi) max 150 kb each file,
RGB color mode. image size width: 600 pixels.

if you are not able to reduce the size of your file please see
the tutorial on how reduce the size of your file with photoshop.

2. explanation of ideas
a brief description of your work.
(english text only, explanation is expected to be very concise)

3. you will be requested to accept the competition guidelines
competition guidelines: projects participating to the competition,
must be original works. projects must be free from copyrights
and any kind of obligation. the design shall not in any way infringe
any third party’s right, including but not limited to copyright, logos,
trademark, trade names, or other proprietary rights of publicity or
privacy. only entries with a declaration of authorship are accepted !
(when submitting your design you will be asked to tick a box of declaration)

submit your entry here

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08 – deadline for submission of entries
works can be submitted through august 05, 2009.

—
09 – results announcement
shortlisted and winning entries will be announced in october 2009,
designboom will publish the results 6 months after the competition ends.
designs must stay confidential until the option period termination
as agreed by the parties. in case of an agreement between Hermès and the designer
the designs shall stay confidential until the first commercialisation made by Hermès

—
10 – intellectual property rights
any moral and paternity right regarding the project sent in for
application is designer’s property.

however
by submitting a design in the competition, the participant agrees to provide
Hermès with the right of first refusal to the exclusive use of
the design. This option is valid for 6 months after the competition will end.
in the event that Hermès exercises the option to use the rights for production
on an exclusive basis and sine die (without time limitations),
Hermès undertakes to make an agreement, on usual conditions settle by it,
for the transfer of artistics works rights with the final competitor
and,
by participating in the competition, all participants authorise designboom
and Hermès to publish and exhibit all the designs (including project data submitted)
– waiving compensation – at exhibitions and events and/or to use them in any
publications, communications or advertising that the organisers
may deem suitable and/or necessary.

Hermès intellectual property rights could only be used as part of the competition.

—
11 – questions?
inquiries to mail@designboom.com
please write in the subject line : les cravates par Hermes

12 – info on Hermès
the Hermès group was founded in 1837.
in 1949 the Hermès tie collection was introduced (next to the famous scarves born in 1937)
today Hermes is producing 45 different patterns (25 print and 20 woven, in an average of
15 colour variations by design) each spring- summer and autumn-winter, so over
1000 references (design / colour) a year.
Hermès is very well known for the print but Hermès also produces ties
in heavy silk (jacquard or woven).
Hermès silk was born of the horse, sports, movement and colour.
today the collection still have patterns inspired by the equestrian
and leisure universe for the classical part but, the collection is now
widley open contrasting contemporary, highly geometric necktie patterns.
http://www.hermes.com

Axe: Muchas Maracas.

Released: May 2009
Avertiser: UNILEVER
Brand name: AXE
Agency: BARTLE BOGLE HEGARTY
Category: Cosmetics & beauty products
Credits:
Agency: Bartle Bogle Hegarty
Advertiser: Unilever Lynx/Axe
Project: Muchas Maracas
Client: Unilever
Brand: Joachim Grothe, Brand Manager and Jessie Weller, Brand Manager, Axe / Lynx UK
Brief: Launch Axe/Lynx’s new Latin American-inspired shower gel and deodorant
Creative Team: Dean Woodhouse & Hugo Bierschenk
Planner: Gavin May
Media agency: Mindshare
Illustrator: Jorge Alderete from Pocko People
Production Company: Biscuit @ Independent Films
Director: Noam Murro
Post Production: Jonathan Hairman / Stephane Allender @ Framestore
Editor/Editing House: Ben Stephens @ The White House
Audio-post production: Aaron Reynolds @ Wave Studios
Exposure: TV, Radio
via advertolog.com